How To Be The Idea Guy / How To Be The Idea Gal

How Could We Make Great Explainer Videos?

I have found that people like to watch brief explainers videos (2-3 minutes) that help them get up t speed quickly on a topic.

 

I have been prototyping videos around design thinking in this shorter format: https://www.youtube.com/playlist?list=PL2BcAWKNMlRw5Kw3p2_PO35v3IvrD-V7V

 

In my first book, 20YEARS COMMUNICATIONS (https://www.amazon.com/20YEARS-Communications-Leaders-Questions-Lessons/dp/0989555046) we produced videos to support every question addressed by participants to bring the conversations to life, providing context for their answers (https://youtu.be/ERnfVkt19fs). The videos were accessed using QR codes at the end of the chapter.

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Idea No. 6