How To Be The Idea Guy / How To Be The Idea Gal

How To Be The Idea Guy / How To Be The Idea Gal

A How-To Guide For Creativity + Innovation
How might we help people to become more creative, improve team outcomes, and facilitate systemic creativity for leadership within organizations?

Campaign Brief

Where do great ideas come from? Why do some people have better ideas than others? Why do some companies seem to always have a lot of big ideas and others don't have one?

The answer is the same; a process for creativity and innovation.

For most of my career, I have honed my skills as a creative and made my living providing services as "the Idea Guy." As a speaker, author, teacher, trainer and consultant. I have been a trusted resource for many CEOs and have been differentiated in the marketplace by my passion and the processes I created to generate good ideas again and again, for every type of business.

My colleague, Jessica Day, has personified The Idea Gal, an innovator and entrepreneur helping create the worlds leading idea management platform. She leads her organization, and others, through the steps of becoming innovative.

Together, we hope to share what we know in a book to help people become more creative, teams become more productive, and leaders to construct systemic creativity within their organizations.

How might we help people to become more creative, improve team outcomes, and facilitate systemic creativity for leadership within organizations?

The book will have two covers, of equal importance. One featuring The Idea Guy, and the other The Idea Gal. The concept of "How to be..." is thought to position both as the ideals; ones that others would want to learn how to become, including knowledge, skill sets and application.

Review the working outline here, add your comments on the outline AND your ideas to make it better here.

Everything is on the table, as the intent is to find the best ideas, not to prove the ones we have (so far) are right.